More and more people in the United States and around the world are turning to the Internet for information. And, just like the move from radio to television, when you can see it and experience it, you’re more likely to stay and involve yourself in "it".
According to a study by Google and AOL conducted by TNS, 78% of respondents feel that online video ads provide as much or more of an opportunity to learn about a product or service than television. Further, 64% of respondents have taken action after seeing an online video.
Another independent study stated: Online video viewing across all age groups is strong and becoming mainstream. People take action after seeing online video content, especially those in upper income brackets. The Internet is the #1 media for each stage of the purchase process, especially true for upper income audiences.
AccuStream iMedia Research says online video views delivered through professional content sites (such as YouTube) increased 50.3% in 2007 to 33.5 billion. Most credible sources believe this number to have increased conservatively by 50% since then.
Major advertisers such as Budweiser, Ford, all of the major television networks, and others have all consistently utilized the internet for enhanced, longer versions of commercial spots that run on television. In many cases, they have created spots solely for the web that wouldn’t be airable on tv.
There are several video formats and technologies that are called "High Definition" so it is easy to get confused. The broadcast world (or HDTV) has embraced two primary formats: 720p and 1080i. Even though the ‘resolution’ (greater number of lines) increases with the number the letter after the number is probably more important.
The 'p' stands for ‘progressive scan’ and the 'i' represents 'interlaced scan.' The primary difference between the two techniques is the number of frames per second. Progressive scanning in most cases doubles the frame rate than interlace. While this difference may not be noticeable with some content it is very noticeable whenever there is fast moving content such as football, golf and other sports.
Interlace technology was originally developed to improve early analog cathode-ray-tube (CRT) displays. Today with digital LCD and plasma displays the jagged edges and flickering that results from interlaced scanning can easily be seen.
Burning Sky Media currently shoots everything in 720p 16:9 widescreen aspect ratio (compared to the older 4:3 television aspect ratio).
